Case Studies
GOLD BY ICE CREAM WORKS
Overview
Gold by Ice Cream Works is a dessert brand with a lot of personality and a big product range. At yellow I led the menu design for their takeaway and TV menus.
The challenge was making something that helps people decide quickly while still feeling premium and playful, which is harder than it sounds. The system works across print and screen and still feels like Gold throughout.
AGENCY:
YELLOW(mumbai)
Services:
Menu Design
