eylys

Eylys is an eye care brand focused on clarity and considered design. At yellow I worked on the brand book to showcase visual system, typography, layouts, and the guidelines that define how the brand should look and feel across every touchpoint.

Brand books are quiet work but really important because they have to be clear enough that anyone can use them and still get it right. That balance of being precise but not rigid was what I kept coming back to throughout this project.