Case Studies
Backbay
Overview
Backbay is a premium water brand that leads with purity and sustainability. At yellow I worked on the brand identity, packaging, and website.
The packaging was the most interesting part because everything had to feel intentional, the Himalayan origin, the eco-conscious values, all of it had to come through without being too loud about it. The final identity feels the same whether you are holding the bottle or on the website.
AGENCY:
YELLOW(mumbai)
Services:
Brand Identity
Packaging Design
Website Design
Overview
Backbay is a premium water brand that leads with purity and sustainability. At yellow I worked on the brand identity, packaging, and website.
The packaging was the most interesting part because everything had to feel intentional, the Himalayan origin, the eco-conscious values, all of it had to come through without being too loud about it. The final identity feels the same whether you are holding the bottle or on the website.
AGENCY:
YELLOW(mumbai)
Services:
Brand Identity
Packaging Design
Website Design
