Case Studies
Backbay
Overview
Backbay is a premium lifestyle water brand centered on purity and sustainability. As part of the team, I worked on the brand identity, packaging, and website, helping shape a cohesive visual language across product and digital experiences.
The project focused on creating a minimal and refined identity that reflects the brand’s emphasis on natural Himalayan water and environmentally conscious packaging.
AGENCY:
YELLOW(mumbai)
Services:
Brand Identity
Packaging Design
Website Design
Overview
Backbay is a premium lifestyle water brand centered on purity and sustainability. As part of the team, I worked on the brand identity, packaging, and website, helping shape a cohesive visual language across product and digital experiences.
The project focused on creating a minimal and refined identity that reflects the brand’s emphasis on natural Himalayan water and environmentally conscious packaging.
AGENCY:
YELLOW(mumbai)
Services:
Brand Identity
Packaging Design
Website Design
